Meet Amanda McKeen
Founder of Clear View Advantage — strategic, deeply human visibility for real businesses.
Honesty is kind. Clarity moves businesses forward. Amanda brings both in spades.
Amanda is a mirror, a light, and—when needed—a force of nature.
She’s strategic, intuitive, direct, and grounded in the kind of honesty that actually helps people grow.
She brings humor into the mundane, reads a room in seconds, and builds with intention.
Everything she does has a purpose: to move the needle and strengthen the communities she serves.
The Beginning of Clear View Advantage
Clear View Advantage began in 2023 when Amanda realized her gifts were outgrowing everyone else’s mission but her own. After years helping lead operations for a nationally recognized reputation firm — work that contributed to earning the company a spot on the Inc. 5000 in 2025 with 262% growth — she felt a shift. She saw her capacity. She felt her calling. And she knew it was time to step fully into her purpose.
In 2025, she left the safety of employment and walked straight into the unknown of full-time business ownership. What she found was joy, alignment, and the unmistakable clarity that she was exactly where she was meant to be. Clear View Advantage became the vessel for her mission: helping small businesses show up honestly, be seen clearly, and build reputations rooted in service—not ego.
Today, her work helps small businesses across New England become easier to find, easier to trust, and better represented online. And she hasn’t looked back once.
Amanda's Philosophy
Reputation Must Be Real
When businesses try to present themselves as something they’re not, the weight of that disconnect eventually crushes them. Authenticity isn’t optional — it’s survival.
Service Over Ego
Reputation isn’t built on showmanship. It’s built on how you treat people. Amanda protects service-centered clients fiercely because they deserve to be seen and celebrated.
Community Deserves Better
Small towns run on trust, connection, and word-of-mouth. Amanda builds strategies that honor the pace, culture, and values of rural New England — not generic big-city tactics.
Why Businesses Choose Amanda
When small businesses are easier to find and easier to trust, entire communities grow stronger. That’s the work that matters most.
✅ Award-Winning Leadership
Amanda’s operational work contributed to a 262% growth trajectory and an Inc. 5000 ranking for her former firm in 2025.
✅ Creator of Local Visibility Platforms
She built the White Mountains Directory, the North of Normal podcast, and a series of free virtual workshops to give small businesses access to education and opportunities — especially in rural communities.
✅ Regional Media Partner
Through her partnerships with The Caledonian Record and North Country Community Radio, Amanda created pathways for small businesses to share their stories, gain visibility, and bring more positivity and truth into regional media.
The Bottom Line
Amanda believes business should feel human, not performative. She sets boundaries with grace, leads with truth, and brings clarity everywhere she goes.
If you’re looking for someone who will tell it like it is, see who you truly are, and help you show up with confidence and integrity, you’re in the right place.