Meet Amanda McKeen
Founder of Clear View Advantage
My name is Amanda McKeen, and I work with small businesses, nonprofits, and community organizations that care deeply about the people they serve.
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Most of the owners I work with aren’t trying to become influencers or marketing experts.
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They want their business to be understood clearly.
They want customers to trust what they see online.
And they want their real-world reputation reflected accurately.
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That’s the work I do.
Why This Work Matters to Me
I started Clear View Advantage after noticing a pattern that kept repeating itself across small towns and local communities:
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good businesses quietly struggling to be seen online while louder, more aggressive businesses took up space they hadn’t earned.
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Not because they were better.
Not because they served people more thoughtfully.
But because the systems shaping online visibility often reward noise over trust.
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I became interested in the gap between reputation and perception:
the space between who a business really is and what customers experience online before they ever make contact.
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That gap affects real people.
Real livelihoods.
Real communities.
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Especially here in New England, where reputation still means something.
The Work Beyond Clear View Advantage
Some people first find me through North of Normal with Amanda McKeen, a long-form community radio show and podcast focused on honest conversations with local business owners, artists, nonprofit leaders, and community members across the North Country.
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Others discover my work through White Mountains Directory, a local visibility platform I created to help Northern New Hampshire businesses become easier to find and better understood online without needing to constantly perform on social media.
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I also write a weekly series called North of Normal, where I reflect on what it means to stay human while living and working in the North Country — especially in a time when so much business advice feels disconnected from real life, real relationships, and real communities.
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All of this work is connected.
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It comes from the same belief:
people deserve systems, conversations, and visibility that feel more honest, grounded, and human.
How I Work
I lead with listening.
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Before recommendations, before strategy, before tools, I take time to understand:
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how your business actually operates
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how customers find and evaluate you
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where confusion or doubt may be quietly costing you opportunities
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what kind of visibility actually fits your values and capacity
I don’t believe in one-size-fits-all marketing systems.
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I believe in clarity.
Consistency.
Trust.
And building systems that support the business you already are — not a performance version of it.
What Clients Usually Notice First
Clients often tell me they feel:
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relieved that someone finally understands the situation they’re in
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less pressure to “keep up” online
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clearer about what actually matters
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more confident about how their business is being represented
That’s intentional.
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My role isn’t to overwhelm you with tactics.
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It’s to help you see clearly and move thoughtfully.
My Perspective on Reputation
Reputation isn’t built online.
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It’s built through service, consistency, relationships, and follow-through.
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Online systems simply reflect — or distort — that reality.
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My work focuses on helping businesses close that gap honestly and sustainably.
A Note on Boundaries
I work best with people who:
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value honesty over flattery
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care about long-term trust
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respect process and communication
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want clarity instead of hype
I’m not the right fit for every business.
That’s okay.
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Good work depends on alignment.
Rooted in Small Town Reality
I live and work in New England, where:
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word travels fast
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trust is earned slowly
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reputation lasts a long time
That context shapes every recommendation I make.