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Welcome to Our Blog
Personal reflections from Amanda McKeen and practical SEO tips from the Clear View team—designed to help you grow with confidence and purpose.


Getting It Wrong
Being unafraid to get it wrong is the most liberating posture I’ve ever adopted, because the moment I stop waiting to know everything is the moment no one can shame me out of showing up exactly as I am.
8 hours ago6 min read


How to Protect Your Reputation Online (Without Sounding Like a Brand)
Picture a normal Tuesday in a small town. Someone needs a plumber, a yoga class, a bakery cake, a dentist, a dog groomer. They search your name, which shapes your digital footprint through local searches, skim two listings, glance at a few reviews, and tap a competitor. No phone call. No email. No chance to explain. You just lost work, quietly. To protect your reputation online means you control your online presence, the basics people use to judge you in seconds: your review
7 days ago9 min read


How North Country Business Owners Can Share Hard News Without Losing Trust — Part 2
When hard news is delivered without clarity, steadiness, and space for response, it’s not the decision that damages a small-town business — it’s the fracture in trust that follows.
Feb 215 min read


Monitoring Your Online Reputation Proactively: Tracking Digital Reputation for Small Businesses
Let’s dive into why monitoring your online reputation proactively is a game-changer for your business and how you can take control before those quiet losses turn into real setbacks.
Feb 194 min read


Economic Headwinds Don’t Replace Visibility, They Expose It
When economic pressure rises, customers get choosier—and the New Hampshire businesses that stay easy to find and easy to trust online are the ones that keep revenue steady.
Feb 128 min read


The Employee-Powered Google Review Strategy That Outlasts Ads (2026 Guide)
An employee-powered Google review system—done steadily and within policy—can outlast rising ad costs by turning everyday customer wins into long-term visibility and trust on your Google Business Profile.
Feb 128 min read


Defining Online Reputation in the Digital Age: A Clear View Advantage for Small Businesses
So, what exactly is online reputation, and why does it matter so much today? Let’s unpack this together.
Feb 95 min read


Living With Misalignment in a Small Town
When something familiar no longer aligns with our values, the hardest work isn’t deciding what we believe—it’s noticing how we react before we act.
Feb 85 min read


The Question Many North Country Business Owners Aren’t Asking
If visibility does not help a business show up when someone is actively searching for a service, it may feel affirming, but it is not solving the problem business owners are actually facing.
Feb 35 min read


When Home Stops Feeling Safe
It was an ordinary, careful day, and that ordinariness did nothing to soften the fear underneath it.
Jan 255 min read


The Customers You’re Losing Without Knowing It
Some of the most expensive losses in business happen quietly, without feedback, conflict, or a chance to respond.
Jan 225 min read


Asking for What’s Not on the Menu in the North Country
A childhood story about asking for a hamburger that wasn’t on the menu became a reminder of how much we limit ourselves by deciding in advance what’s possible here in the North Country.
Jan 144 min read


The Community We Are in Person, and the One We Become Online
A quiet act of kindness becomes the starting point for a reflection on why the warmth of this community doesn’t always translate to online spaces.
Jan 75 min read


Something Is Wrong With How We’re Running Businesses Up Here
On pressure, performance, and why so many North Country business owners feel like they’re failing quietly.
Dec 30, 20255 min read


A Year of Listening in the North Country
In this reflection on running a business in the North Country, I explore what happened when I stopped forcing certainty, started listening more closely to myself, and learned the quiet power of saying no.
Dec 23, 20255 min read


How to Interview Yourself and Get the Truth
What happens when you ask yourself the questions you usually avoid—and answer them out loud, without editing, without hiding, and without knowing where the truth will land?
Dec 17, 20255 min read


How Small-Town Businesses Can Earn Trust and Customers in 2026
In 2026, small-town businesses earn trust and customers not by being louder online, but by being clearer, more consistent, and unmistakably human.
Dec 17, 20254 min read


The Wonderful Presence of Jean-Marie and Hank Peterson
A hike, a conversation, and two strangers’ stories came together this week to remind me how deeply our presence can shape the world around us.
Dec 10, 20255 min read


How Online Reputation Management Works
One bad review or a misleading comment can ripple through the internet and affect how people see you. But don’t worry - managing your reputation online isn’t as scary or complicated as it sounds.
Dec 8, 20254 min read


The Storm You Don’t See Coming
This is the storm we don’t see coming—our businesses becoming invisible not from lack of heart, but from lack of presence where customers are now looking.
Dec 2, 20256 min read


The Blessings We Try Not to See
Sometimes the smallest moments, the ones we’re most tempted to ignore, are the ones quietly trying to guide us back to ourselves.
Nov 26, 20256 min read


Boost Your Brand with Online Reputation Strategies
Let’s dive into some practical, down-to-earth online reputation strategies that can help you build trust, attract customers, and grow your business.
Nov 21, 20254 min read


Understanding Reputation Management Pricing
Let’s dive into the world of reputation management cost analysis and unravel the mystery behind those price tags.
Nov 13, 20254 min read


The North Country Business That Made Itself the Star
You’ve seen it—the business owner who makes every post about themselves. When the spotlight turns inward, the customers quietly disappear.
Nov 12, 20256 min read
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