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Amanda McKeen reflects on sensitivity, trauma, and the uncomfortable question of how much of who we become is truly us, and how much was built to protect us.

Amanda reflects on how the things we focus on can quietly shape the direction we’re headed, even when we believe we’re only reacting to what’s in front of us.

Amanda reflects on her conversation with Jean McKenna and what The Coffee Pot reveals about the lasting power of connection, belonging, and making people feel seen.

In reflecting on the loss of Levi, Amanda McKeen writes about depression, the pain people carry quietly, and the importance of letting someone walk beside us when the load becomes too heavy.

Through a fable set in a small White Mountains village, Amanda McKeen explores what can happen when a community stops shouting long enough to truly listen to one another.

Learn how to respond calmly and professionally to bad Google reviews, address customer concerns, and protect your business reputation without escalating the issue.

Discover simple, ethical ways to get more Google reviews without pressuring customers, while building trust and strengthening your online reputation.

Discover practical steps to identify, report, and respond to fake reviews while protecting your business reputation and maintaining customer trust.

Discover effective online reputation management strategies that help small town businesses build trust, improve visibility, and attract more local customers.

Discover how local professionals can strengthen their online reputation, build customer trust, and improve visibility with effective reputation management strategies.

Discover effective Google Business Profile optimization strategies to help your small business rank higher in local search, attract more customers, and grow online.

Discover the cost of online reputation management in 2026, what affects pricing, and what businesses should expect to pay for reputation management services.

Is your business missing from Google search or Maps? Learn the common reasons and practical fixes to improve your local visibility and reach more customers.

Discover effective strategies to help your small business rank higher on Google Maps, attract more local customers, and improve online visibility.

A practical local SEO checklist for small businesses in New Hampshire to improve online visibility, reach local customers, and drive more business.

After revisiting her conversation with author and risk expert Ty Gagne, Amanda McKeen began thinking about vulnerability as a form of risk. Drawing from a difficult search and rescue debriefing, she explores what can happen when telling the truth feels dangerous, and how connection, healing, and understanding may be the rewards we fail to consider.

After hearing Todd Bogardus reflect on a rescue mission that followed him home, Amanda considers what children carry when a parent’s calling asks the whole family to sacrifice.

A road trip to Colorado had me thinking about fear, changing plans, and what can happen when life refuses to go the way we expected.

Amanda reflects on what happens when support, time outside, and a laughter-filled conversation with Sean Doll remind her that pain is not the only place meaningful momentum can begin.

Many small businesses lose customers not because of poor service, but because something in the digital experience felt off and the prospect quietly moved on. No phone call. No complaint. No second chance. Often the trust decision is made before a customer ever initiates contact, leaving the business completely unaware it was even being considered. If you want to build online trust for your small business, the work isn't about looking bigger than you are. It's about removing t

Gemini local SEO has shifted the ground under most small business owners' feet. Google's Gemini now generates direct answers to searches like "best plumber near me" and "family dentist open Saturday," and the businesses it names aren't always the ones with the highest traditional rankings. They're the ones with the most accurate, authoritative, and consistent information across the web. At Clear View Advantage, we've been watching this shift closely with our rural New England

If you've ever wondered whether Clear View Advantage is worth it for a small business, you're asking the right question, but you may be framing it the wrong way. The real question isn't whether the service costs money. It's whether you're already losing customers without knowing it. Many small-town business owners never discover this gap. Nothing flags it when a potential customer reads an unanswered review and quietly calls your competitor instead. No alert goes off when you

Mount Washington offers a strange kind of comfort: not because it makes life feel controllable, but because it reminds us that some things remain steady even when we do not.

Every successful marketing strategy begins with clear business goals. Small businesses that define measurable objectives can focus their marketing efforts, reach local customers more effectively, and achieve sustainable growth. A goal-driven approach ensures every marketing activity contributes to long-term business success and better returns on investment.