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In 2002, I survived the largest volcanic eruption Ecuador had seen in more than a century. This week, I survived another kind of eruption right here in the North Country.

Willy the Fish thought life in his bowl had finally settled into joy—until one morning, he woke to find another fish staring back at him, copying his every move.

While Concord debates the state’s economic future, there’s one thing North Country businesses can do right now to make sure we’re impossible to overlook.

One icy day in Franconia Notch, a single phone call changed everything. That moment gave me my freedom — and began my journey back to joy.

When my tire went flat on a hot July morning, I expected stress and hassle. What I got instead was a reminder of why I choose to live in the North Country—where neighbors show up, kindness is second nature, and even the most inconvenient days can turn into stories worth telling.

Many North Country businesses have strong reputations but limited visibility. If people are searching for you online and not finding the right information, trust breaks down before it even begins. This post is about bridging that gap without losing what makes your business feel like home.

You wouldn’t walk into a room of fellow business owners and start shouting, “Buy my product!” So why do so many of us default to that online? This is a love letter (and a gentle reminder) to the North Country’s most trusted marketing experts: our neighbors.

What does trust really look like in the North Country? I recently had a conversation with a local news group that challenged me to reflect on transparency, human connection, and what it means to truly stand behind our words. In a place where neighbors still look each other in the eye, can truth survive if it hides its face?

A storm, a steep trail, and a rescue that changed how I move through uncertainty. This wasn’t the night I expected—but it taught me what to hold onto when everything feels unfamiliar.

When Mari Myers purchased Fitness Authority in October 2024, she saw more than just a business opportunity—she saw potential. The gym was outdated, the equipment tired, and the brand stuck in the past. But Mari had a vision: transform it into a modern, welcoming fitness center that reflected her passion for community health and strength. ​ She made it happen. New equipment, a fresh look, updated services, and a new name—Littleton Fitness. The physical transformation was unden

A tough call in the final inning of a local baseball game offers a surprising reminder for business owners. Here’s what that game taught me about perspective, patience, and leadership.

When your only bad review comes from someone you didn’t even work with, it stings—especially in a small town. This story walks through how one Northern New Hampshire business handled a one-star Google review that wasn’t truly theirs to carry, and what we can all learn about integrity, empathy, and reputation in the digital age.

If Facebook is the only place you’re showing up online, your business is at risk. In this post, I share a real conversation with a local business owner—and why relying on social media alone is no longer enough to stay visible, trusted, or findable in 2025.

What started as a respectful goodbye turned into an unexpected legal threat—and a powerful reminder of who I am and what I stand for. This story isn’t just about business. It’s about integrity, hard conversations, and the gift of staying true to your path, even when it’s tested.

When Tamarack Green Recreation in Easton announced a new parking fee online, it wasn’t only the change that caused an uproar—it was how the news was delivered. In this post, Amanda McKeen breaks down the lessons for small business owners in Northern NH on how to share hard updates without damaging trust. Learn how clarity, tone, and timing shape your reputation—especially in close-knit communities.

I’ve been thinking a lot about trust lately. Recently, I met with a local business owner who had hired a digital marketing partner. They...

A North Country take on why slowing down can help your business grow smoother, faster, and with more clarity.

A Walk to Yoga, and a Mind Full of Noise Last night was one of those spring evenings in the North Country that reminds you why you live...

Saying no is hard—especially in a small town. But staying aligned and protecting your peace is how you build a business that lasts.

Learn how to set healthy work boundaries as a small business owner in New Hampshire.

Picture this: You’re scrolling through your feed, coffee in hand, and there it is—another local business owner sharing their opinion...

What if a simple act of gratitude could transform your day—and someone else’s? Read on to see how it can change everything.

Ever feel like your business is a wild ride downhill, teetering between fear and exhilaration? This post is for you!

Discover how data-driven decisions can help your small business grow and succeed. Amanda McKeen at Clear View Advantage offers insights and